A poorly written survey question can introduce bias. A survey question should be clear, precise, and fair so that everyone hears the same question. It should avoid:
Is there any bias in the survey question? Explain.
How do you tell if a survey question is biased?
Look for unclear wording, strong words, suggestive wording, and combined questions.
Do you think farmers should use poison to control insects on crops?
There is bias because the question is loaded. Using the term “poison” instead of “pesticide” could cause a strong reaction from respondents.
Don't you agree that most childcare workers are underpaid?
There is bias because the question is leading. It suggests that you want a certain answer, that childcare workers are underpaid.
Do you think teachers should communicate frequently with students and their parents about class grades?
There is bias because the question asks about two issues: teachers communicating with students and teachers communicating with parents.
Sports During the 2008 Olympic Games, a U.S. swimmer won more gold medals than any other Olympic swimmer ever before. What sampling method could you use to find the percent of students in your school who recognize that swimmer from a photograph? What is an example of a survey question that is likely to yield information that has no bias?
How do you think of a survey question that has no bias?
Keep it simple. The simplest question is likely to be the least biased.
A possible sampling method is to question every 10th student entering school in the morning. This is a systematic sampling. It usually contains the least bias. A possible unbiased survey question is, “Who is pictured in this photograph?”.